What's included in our marketing reviews
Improve your digital marketing
A marketing review is like a health check for your business—it assesses the performance of your current strategies, identifies areas for improvement, and highlights opportunities to achieve better results. Whether you're trying to attract more customers, refine your messaging, or improve your online presence, a detailed marketing review can provide the clarity and direction you need to grow.
Many companies are overly reliant on a single source of leads. This may be recommendations, Google Ads or referral sites like Checkatrade.
In this blog, we'll take you through exactly what's included in our marketing reviews, from evaluating your customer avatars to assessing your website, SEO, PPC, and social media. Each of these helps to build a marketing strategy that will enable you to have several steady streams of leads for your business.
Customer Avatar Review
A customer Avatar or Persona is a detailed picture of the ideal type of customer that your business wants to attract. It is essential to understand what these people or companies look like so that you can build content and messaging that will engage them.
A well-defined customer avatar allows you to create more targeted and personalised marketing messages, improving overall campaign effectiveness.
Website Design and Content Review
Your website is one of the most important points of contact for prospective customers. A review of your website's design and content will help to:
- Ensure that your website is aesthetically pleasing
- Easy to use.
- Has engaging content
- Has compelling Calls to Action
- Does your website utilise the latest technology such as Artificial Intelligence
Find our more about A.I. for Websites
By identifying areas for improvement, you can then enhance your website's performance so that it not only attracts more visitors but also convinces them to get in touch or buy from you.
Find out more about our Website Design services
Search Engine Optimisation Review
A poorly constructed website that hasn't been built with SEO in mind will not rank highly on Google. Web pages need to be structured in a certain way to stand a chance of ranking even for the easiest search terms.
Our SEO review will take a comprehensive look at your website's construction and content, including:
- Reviewing Keywords - are they the most appropriate for your business, is there a significant search volume and how competitive are they?
- Page structure - Are there any technical issues
- Content - Are your keywords in your Headings, and is there enough context in the standard text to give you a good chance of ranking?
- Technical SEO - how fast is your website? Is it responsive for all screen sizes? Does it pass Google's Core Vitals Test?
The above are just a few elements of the SEO review. We look at over 57 different aspects.
By identifying opportunities to optimise your website and content for search engines, you can improve your rankings and attract more relevant traffic.
PPC Analysis or Potential Assessment
For businesses already using pay-per-click (PPC) advertising, a review assesses the effectiveness of current campaigns, targeting strategies, your Return on Ad Spend (ROAS) and return on investment (RoI)
Ads can either be a game changer for businesses and accelerate growth or they can drain cash out of your business at an alarming rate. Making sure your Ads are showing in the right place at the right time is essential. We will look at this as well as:
- The quality of your Ad copy and graphics
- The Landing Page(s)
- Assess the keywords being targeted
If you're not leveraging PPC, the review can estimate potential returns and how it could complement your overall marketing strategy. This analysis helps you make informed decisions about allocating resources to paid advertising and optimising your campaigns for better results.
Social Media Review
As part of the Social Media review, we will look not just at whether you have a presence on the most appropriate platforms (the ones where your customers spend their time) but we will also look at the following:
- The quality of your curated posts
- The mix of curated and ad-hoc 'human' posts
- Community or industry groups
- Your engagement levels with other posts
As with the other areas of this review, we will identify areas for improvement, such as consistency in posting, community engagement strategies, or leveraging paid social ads to expand your reach.
Actionable Recommendations
You'll receive actionable recommendations to optimise your marketing efforts based on the insights gathered from each review area. These suggestions provide clear steps to address identified weaknesses and capitalise on opportunities for improvement across all aspects of your marketing strategy.
Who Benefits from a Marketing Review?
Our marketing reviews are particularly valuable for companies looking to grow and are already conducting some or all of the marketing activities mentioned above but not necessarily getting the results they would like. You may already have someone looking after your marketing, but this person may also be wearing several different hats with the company.
Conclusion
Our marketing reviews are more than just a checklist or an automated report—they are an opportunity to have an expert look at what you are doing and identify areas where your business could perform better. By reviewing your customer avatars, website, SEO, PPC, and social media, we will provide recommendations that will help improve your marketing and attract more customers.
If you want better results from your investment in the marketing activities mentioned in this blog, a detailed review is the first step toward achieving this.
With tailored recommendations and expert analysis, this process sets the foundation for a more focused, effective approach to marketing.
While there's no cost to you, we only offer these in-depth reviews to a limited number of companies that meet specific criteria, as they require a significant investment of our time and expertise.
There's no obligation to work with us further after the review, but you'll gain valuable insights that can transform your marketing. Apply today - this could be the most impactful step you take for your business in 2025.
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Book your Marketing Audit
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