7 Ways Video Boosts SEO and Turns Clicks into Customers

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2. Eye-Catching Video Thumbnails Boost Your Click-Through Rates

When you search on Google, you've probably noticed how easily video thumbnails catch your eye. People click videos more often than plain text links.

According to the marketing automation and CRM company HubSpot, video thumbnails can boost your click-through rate by more than 40%.

Higher click-through rates not only bring more potential customers to your website but also show Google that your content is valuable, further improving your rankings.  Simple but incredibly effective!

3. Videos Quickly Build Trust and Credibility (quickly)

Trust is crucial online—especially for smaller businesses. Videos humanise your brand by showing real people and products, allowing visitors to get to know you before making a purchase.

A study by Wyzowl found that 84% of consumers have bought something after watching a brand's video. Videos of key personnel from your company build trust, which means potential customers are more likely to buy from you.

4. YouTube Videos Often Rank Higher (and Faster) than Website Content

Google owns YouTube, which naturally means it favours YouTube content.  By uploading videos to YouTube and embedding them on your website, you effectively create a double exposure.

An article on the SEO site Search Engine Journal noted that YouTube videos are 52 times more likely to appear on Google's first page compared to text-based content. This gives you a significant advantage over your competition when trying to rank your website.

5. Videos Naturally Generate High-Quality Backlinks

Good videos are often shared, especially tutorials, guides, or entertaining behind-the-scenes clips.  Each share or repost creates valuable backlinks, improving your website's authority. The best part? This organic approach doesn't require complicated SEO strategies—just engaging videos people genuinely enjoy.

6. Video is Ideal for Mobile—And Google Prioritises Mobile-Friendly Content

More than 65% of online searches happen on mobile devices, and video content is incredibly mobile-friendly. It's easy, convenient, and quickly digestible, exactly what mobile users prefer.

Research from Statista reveals that 77% of video viewers watch from their phones. As Google prioritises mobile-friendly content, videos naturally help boost your SEO and reduce bounce rates.

7. Videos Boost Social Engagement (Which Improves SEO)

Social media engagement, such as likes, shares, and comments, does not directly influence Google's search rankings.

However, these 'social signals' can indirectly impact SEO by increasing content visibility, driving traffic, and potentially leading to backlinks from other websites.

The Real Cost (and ROI) of Video Marketing

Creating good videos that people will watch isn't easy—it involves careful planning and execution. What will you say, who are you targeting, where will you shoot the video, and where will you use it? All of these questions need to be answered before you start shooting. 

While professional video creation can be expensive and labour-intensive, the returns can be substantial.

Good quality videos consistently deliver measurable benefits like increased website traffic, improved rankings, and higher conversion rates.

DIY Videos vs. Professional Video Marketing

Many businesses try making videos themselves, and that is (usually) better than not having video content at all.  It's important to set realistic expectations. Professional video marketing will deliver much better results.

DIY videos are a great starting point, but investing in professional services can dramatically enhance your success.  If you're serious about growth, professional video marketing is worth the investment.

If you just start recording yourself talking into your phone, you will inevitably record a substandard video with sub-optimal content.  This will have the complete opposite effect that you were hoping for.

>>>Find out more about how we can help you make professional explainer videos for your business

Common Myths and Mistakes in Video Marketing

• Myth: "Only viral videos are successful."
• Reality: Regular, consistent, audience-focused videos offer greater long-term value.
• Myth: "Video marketing is too expensive for small businesses."
• Reality: Small businesses often benefit the most because video helps them compete effectively.
• Mistake: "Making videos without clear goals or strategy."
• Reality: Every video should serve a clear objective, whether it's driving traffic, improving rankings, or increasing sales.

Ready to Take Your Marketing to the Next Level?

If you have never tried video marketing or it hasn't worked well for you previously. Don't worry.  Like any new skill, creating videos might feel awkward initially, but it quickly becomes easier and much more rewarding.  Your first video is unlikely to be great, but with expert guidance, it will get better over time with practice.

At Overt Digital Media, we specialise in producing professional videos designed specifically to enhance your website's SEO and attract valuable leads.

Book a free consultation or a complimentary website and SEO review today. Let's discuss how video marketing can genuinely transform your business.