Marketing in the lockdown
Jon Richardson • May 1, 2020
Should you sell during the lockdown
Throughout the lockdown I have been actively marketing and to be honest, I have sometimes questioned whether this is the right thing to do. With the world in turmoil and people all around staring into the abyss both personally and professionally I thought that maybe my social distancing should also incorporate professional distancing as well!
Then, I took a step back and looked at the question from a few different angles.
Should any of us be pro-actively selling to people during the crisis? Well this all comes down to what we are selling. The truth is that if you believe that your product or service will truly help the people that buy from you, then surely, it is your obligation to help them. Meaning, providing a beneficial product or service in exchange for a fair price.
The problem comes when you do not have a product or service that doesn’t work or isn’t great value. That is a problem at the best of times and one you should consider carefully. It is absolutely essential that YOU believe in your product or service. Not only for your customer’s sake but also for your own. If you aren’t passionate about what you do then you will never succeed.
If you approach selling with a mindset that you are taking people’s money from them for little benefit to them then your attitude towards selling in this crisis will be even more challenged. How you justify your sales process in a the “normal” environment may now be a major problem when prospects are faced with such uncertainty.
The solution to all this seems obvious.
Make sure you are in love with your product and service because you know how much benefit your customers gain once they purchase from you. If you can't say that, then I'd reconsider your business model and fast!
I am certain that every time I sell one of my products, be it an app or an AI website, the prospect is getting a great deal. I am confident that they will happy and they will benefit from our services for many years to come. This gives me an enormous sense of satisfaction and peace of mind.
I can understand though, how people who do not believe in their product or service would retract in this environment.
So, if you believe as passionately as I do in the value you provide to your customer do not hesitate to actively market to your products and services. Your customers will be glad you did!
All of us at Overt Digital Media are here to help you do this in this brave new world.
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