How SEO will help your law firm grow

As we enter into an economic downturn, marketing has become more important. SEO is an essential tool within your digital marketing strategy. It doesn't matter what type of business you are running and trying to make a success of; you are going to want to leverage every opportunity available.

The legal industry is very competitive, with most high streets having one or more law firms present.

From an online perspective, competition is even fiercer, as your law firm competes with other local firms, larger national law practices, and other related legal practitioners such as conveyancing companies, will writers, etc.

So, how do you ensure that someone needing legal assistance chooses your law firm?

One of the key ways that you can ensure that your law firm is the first choice for your prospective clients is to ensure that it is at the top of Google.  To do that, you need to invest in an SEO strategy.

But how does SEO work for law firms, and is it worth investing in?

Firstly, it helps you to promote your law firm in a competitive market.  Many other law firms out there will be trying to get the attention of the same clients as you are. This means that you must find a way to stand out from the crowd as much as possible. 

SEO is a great way to do this. By using keywords and phrases in your website's copy, you will be able to improve your rankings in the search engine results pages (SERPS). This means that when a potential client searches for a particular area of law that you practice, then your firm will be at the top of the search results.

You can combine SEO with a high street presence.

Search engine optimisation can also focus on a specific geographic area, whether your town, city or county. This is called Local SEO. 

If your law firm has a physical location, an SEO agency can optimise your website for searches conducted in your local area. This can help your firm attract clients searching for legal services in your area.

Click here to read more information on Local SEO

While SEO and local marketing can work alone as separate entities, they are much more effective when combined in a comprehensive marketing strategy to improve brand awareness and reputation.

SEO as a tool for promoting your legal services

SEO can be a helpful tool for promoting specific legal services offered by your law firm. Here are a few ways that SEO can help with this:

Keyword research

By identifying the keywords that people use when searching for the specific legal services you want to promote, a law firm can optimise its website and content to rank well for those keywords in search engine results. This will help to increase the visibility of your firm's website and drive more traffic to it.

On-page optimisation:

There are various technical elements of a website that can be optimised to improve its ranking in search results. For example, an SEO agency can help your law firm to optimise the page titles and headers on its website to include relevant keywords.

Content marketing:

By creating and publishing high-quality, informative content that addresses the needs and questions of potential clients, your law firm can establish itself as an expert in that particular area of practice. This can increase the visibility and credibility of the firm and ultimately drive more business.

By implementing these and other SEO best practices, your law firm can effectively promote specific legal services and attract new clients through your website.

Click here to learn more about SEO and how it can help your law firm grow

Increase traffic to your website with SEO

So, suppose you are a practice manager or owner of a law firm and want to increase the number of leads and enquiries. In that case, engaging with an SEO agency to implement an effective search engine optimisation strategy is essential.

If you are unsure where to start with search engine optimisation or digital marketing as a whole, then get in touch and book a free consultation with one of our SEO consultants.