Web design for law firms, solicitors and legal practitioners

Modern websites for law firms that attract and convert prospects into customers.

At Overt Digital Media, we have many years experience in building websites that help our customers build their businesses by growing their client base.

Each law firm is unique. They have different focuses, strengths and specialisations. So we work with every one of our clients to know what makes your law firm different and why your customers choose you.

5* Client Testimonials

Very impressed with the service provided by Overt Digital Media. Jon was very knowledgeable and guided me through the whole process. I am extremely happy with the finished website. Can't recommend Jon or Overt Digital Media highly enough.

Law Firm - Highcliffe
Slide title

My firm have recently engaged Jon and his team to design and develop a new website for us and to deal with monthly maintenance etc. We had a very limited window until our existing website disappeared! Very scary! Jon has far exceeded our expectations and has delivered every step of the way. I cannot recommend him highly enough. Brilliant service!!

Law Firm - Ringwood

SEO for Law Firms

Generate more leads and customers from your website with search engine optimisation for law firms

A website needs to be engaging and easy to use, but it doesn’t stop there. They also need to attract new customers. A beautifully designed website is not any good if no one sees it. That is why we recommend having a Search Engine Optimisation service to increase your rankings and get your law firm to the top of Google.

Read more about our SEO service specifically designed for law firms (link to law firm SEO page)

When you combine an SEO service with a well designed modern website, you will see a steady stream of inbound leads from.

Build credibility for your law firm with your website

Prospective customers will make a decision about you or your law firm within about 3 seconds of landing on your website.

Your prospective customers have lots of choices when looking for legal services. Not only are there other law firms, but there are also other companies competing for your customers, conveyancers, will writers, arbitration specialists etc.

So your website must be engaging and easy to use on any device, especially on a mobile phone. Your website should also make it easy to understand what makes your law firm different and why people should use your services.

Essential Elements for your Law Firm’s new website

Engaging content Your law firm’s story is unique

Our professional copywriters will help you articulate what makes your law firm different from all other options your customers have. They will create engaging content that will convince visitors to your website to get in touch with you.

Frequently Asked Questions

What concerns do your customers have when getting in touch with you? Answering all of these questions will add credibility and overcome worries that they may stop people from getting in touch.

Easy to Access Contact Information

Making it easy for customers to contact your law firm in the way they prefer is essential to maximise the number of leads it generates. For example, some people prefer email, others forms whilst others like to speak with someone.

Having all the options, a customer can get in touch with your team of lawyers easily available on your website is vital.

Calls to Action

Don’t expect your customers to know what to do next. Instead, guide them with strong calls to action, telling them what to do.

Good calls to action for your website include:

Contacting one of your team of lawyers
Subscribing to your newsletter or blog
Book a free consultation with a lawyer

Blogs

Blogging is a great way to demonstrate your Law Firms' expertise and to build credibility with your potential customers.

Blogs can take the form of:

Thought leadership articles on new laws of rulings.
News on whats happing in the legal industry
Case studies of customers you've helped with their legal issues
Company news about your law firm

Artificial Intelligence

Having Artificial Intelligence built in to your website can personalise every website visit. This has been shown to increase the number of leads generated by up to 19%

At Overt Digital Media we use Artificial intelligence to change the content and user experience of your website dependent on a number of scenarios including:

The type of device
Time of day, week, month and year.
The number of visits

Website Management Done for You

You have a busy law firm to manage and demanding clients to serve. The last thing you need to be doing is updating your website. That is why we provide a managed service for your website and update it for you.

Any changes you need are included with our service, so there are no unexpected costs. So whether that is adding bios for new lawyers, adding new testimonials, or updating other website content, you just need to call us or email our dedicated support email address. We will get it done for you.

So you can concentrate on growing your law firm and serving your clients.

Unsurpassed Customer Service

Nothing is too much trouble and whatever you need done on your website, you can trust us to complete it. We also have a proactive approach to managing your website, offering advice on how to optimise your site and make it more effective. Our goal is to ensure that your website meets the needs of your law firm and provides a steady stream of leads and enquiries for your law firm.

We strive to make sure that each website is up-to-date, secure, and optimized for performance. We understand that your firm’s website is a crucial part of your success, and we’re dedicated to helping make it the best it can possibly be.

We want to make sure your website run smoothly, so that you can focus on providing the best legal services to your clients.

Get in touch today and supercharge growth for your law firm

Who Choose Overt Digital Media as your digital marketing partner

We have a website and digital marketing packages for all sizes of law firms, from sole practitioners to large practices.

Overt Digital Media has a ‘Done for You’ Managed Website Service

You don’t need to update your website at Overt Digital Media because we will do it for you. Any updates, such as:

Adding new associates or partners who have joined your law firm can be added to the Meet the Team
Writing and uploading blogs to your website
Adding new vacancies for solicitors or paralegals etc
Updating content and images
Blog writing service

Our websites will help your law firm by:

Helping you to comply with GDPR and SRA transparency rules

Improving your online presence

Attracting new customers for your law practice

Increasing your brand and reputation

Our digital marketing services:

Ultimately our goal is to get your law firm more customers. We do this with a range of different digital marketing services that we package together. These can include:

Superfast Websites

Conversion Rate Optimisation, our Artificial Intelligence, built in to our websites

Professional Copywriting to create good content that will convey your messaging in an engaging and convincing way

Search Engine Optimisation to get you to the top of Google

Social Media Marketing to engage with your local community

Blog writing service to position you as the experts that you are

See Our Digital Marketing Packages

Basic Package

✔︎ A.I. Website

✔︎ Local SEO package

£299 per month

Gold Package

✔︎ A.I. Website

✔︎ Enhanced Local SEO package

✔︎ Monthly blog

✔︎ Social Media Posting – 1 platform

£395 per month

Platinum Package

✔︎ A.I. Website

✔︎ Premier SEO package

✔︎ 2 x Monthly blog

✔︎ Social Media Posting – 2 platforms

£595 per month

Other benefits Law Firms can gain from their website

The main objective of your website is to generate leads for your law firm. However, you can gain many other benefits from a well-designed new website.

Build your law firms credibility

Your law firm may be well respected within the legal industry, but how do prospective customers know that your law firm is reputable and provides excellent service. The content of your website conveys your reputation on your website. Not just on the main pages but also on profile pages for your lawyers and your blogs.

Qualifying your potential customers for your law firms

Like every business, your law firm has a specific type of customer that it is best placed to help. You may want to attract high net worth individuals with their estate planning, or you may wish to have a higher turnover of lower value customers. Your website can help to position you accordingly and qualify your customers before they get in touch, saving your lawyers and personal assistant’s time.

Answering commonly asked questions

No one types an answer into Google. We all ask questions! Your customers are no different. Before they get in touch with you, they will likely try to find an answer or a solution to their legal issue by researching it on Google. Suppose you can answer your customers’ most common questions about the services. In that case, this will positively impact your search engine optimisation, attracting more visitors to your website and the number of leads it generates.

Essential Elements of Good Web Design

There are certain aspects your website needs to incorporate to be effective for your law firm. These include:

Speed is of the essence

Your website and each page should load between 1 and 2 seconds, preferably less. Any longer than 3 seconds, you risk losing your user and possibly a new customer.

At Overt Digital Media, we host all of our websites in Amazon’s super fast data centres meaning they are some of the fastest on the web.

Optimised for your local area

The legal industry is very competitive. Most law firms operate in a relatively small area, which might be a village or a specific area of a town and will often open branches in different parts of a city to have a very local presence.

Optimising your website for specific geographic areas each law firm or branch is trying to service is essential.

Rather than trying to rank your law firm’s website for a whole city such as Bournemouth, you should optimise for the areas you are located in, such as Christchurch or Southbourne etc.

An exception to this rule is if you specialise in a specific field of law, such as family law or litigation and want to position your law firm as the expert in that field.

Mobile First

Most web searches are carried out on a mobile device, mainly a mobile phone. This is especially true if you are trying to attract consumers rather than businesses. If you specialise in conveyancing, family law or other aspects of law predominantly used by the public, your website should be mobile-friendly. That is easy to use on a mobile phone.

Google also has a mobile-first policy when ranking websites. So if your website isn’t mobile friendly, you will struggle to rank your website.

Ensure your law firm’s website is designed to be used easily on a mobile phone.

Team & Employee Pages

Law is a high trust service, and customers want to know that the lawyer or solicitor representing them has the right experience and qualifications. Having Bio pages for each solicitor will help to establish their credibility.

Blogs and Case Studies

Another great way of building your law firm’s credibility on your website is by writing a regular blog.

These can be about company or industry news, thought leadership articles or case studies of some of your successes.

More reasons to use Overt Digital Media to build your law firm’s new website

Not just a web designer

At Overt Digital Media, we focus on getting you more of the right enquiries to grow your law firm.

Not Just websites

In addition to modern websites, we provide a full range of digital marketing tools, from search engine optimisation to social media marketing, Google Ad campaigns and more.

Our Websites Work

In a recent analysis, our websites generated an average of 49 enquiries per month for our customers, with several customers getting over 500 per month.

A managed service for your website

Don’t worry about updating your website; we’ll do it for you. Meaning you can focus on doing what you do best, growing your law firm

Why Should my Law Firm get a new Website

Website technology has changed dramatically over the last few years.

Often when a website has been in place for many years, the content will be out of date and require updating.

A new website for a law firm is important for many reasons. A website allows potential clients to find out about the practice and easily access information. It also allows for improved communication between existing clients and the firm.

Additionally, a new website can be used to gain visibility on search engines, build an online presence and attract new clients. A law firms' website can also showcase services and credentials, monitor marketing performance, and provide convenient access to key information such as contact information, client reviews, and more. It can also improve the ability to manage a firm's digital connections, and expand the reach of the firm's digital marketing campaigns. Ultimately, a website can help a law firm increase profits, build a stronger brand, and connect
Can i just optimise my website rather than build a new one

Yes, you can optimise your existing website by making changes such as improving the user experience, increasing page loading speed, and making sure all content is up-to-date and relevant. You can also use various tools such as Google Analytics to help you identify areas that need improvement. Additionally, you can use SEO best practices to make sure your website ranks higher in search engine results.

However having a new website built on a modern platform will not only give it a refresh, it will make it faster and easier to use.

Modern website platforms also have Artificial Intelligence to enable you to personalise the website experience and content for each website visitor.

This has been shown to generate up to 19% more leads for law firms.
My law firm get plenty of referrals why do I need a website

Whilst your law firm may generate many new customers from word of mouth recommendations or its high street presence, the truth is that your law firm will be getting many more recommendations than you are receiving.

This is because most people thinking about contacting you will research your law firm online. If your website is outdated or difficult to use, you will lose out on business. Worst still those potential customers will be going to your competition.